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Social Media and Emerging Economies: Technological, Cultural and Economic Implications
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Social Media and Emerging Economies: Technological, Cultural and Economic Implications (Paperback)

£44.99
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Synopsis

How have social media in emerging economies evolved differently from the rest of the world? According to studies and anecdotal evidence, innovations in the use of social media tools occur more frequently in emerging economies than they do in developed markets. The aim of this volume is to show that in emerging regions (such as China, India, and South America) where the participation of stakeholders in the circuit of social media is more active (i.e., greater frequency of contacts and creativity in the elaboration of contents), organizations not only are involved in a set of exchange relations with other social actors but are also embedded in a network of dynamic relationships. The authors utilize social network analysis to determine how entrepreneurs in emerging economies identify their most beneficial social contacts and use those contacts to leverage the resources needed for their enterprises, revealing new insights on the process of business creation and economic development in the networked age.

BusinessBusiness & managementEntrepreneurship & business livesBusinessBusiness & managementManagement & management techniquesManagement of specific areas & peopleBusinessBusiness & managementSales & marketingMarket research Publisher: Springer International Publishing AG Publication Date: 22/10/2013 ISBN-13: 9783319024899  Details: Type: Paperback Format: Books
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