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Business Planning and Market Strategy
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Business Planning and Market Strategy (Paperback)

£51.00
Usually despatched in 1 week.

Synopsis

Entrepreneurial Market Strategy and Business Planning covers all the essential topics found in most planning texts, guidelines, and templates. However, it also provides insights not found in other planning texts - insights students and executives need to develop sound and convincing market strategies and business plans that enable businesses to succeed in a world that is becoming increasingly competitive.





This brief book keeps the fun in planning but not by dumbing down the planning process and planning issues. Instead, it concisely lays out critical issues and affords insights into their resolution. It tells intelligent readers not only what they should look at and do, but also what they should look for and why. Rather than reducing the planning process to a mechanistic, step-by-step "how to" instructions, this text provides practical guidelines for applying strategic management and marketing concepts to business planning. This text aims to help readers identify critical issues and think about them deliberately so they can make informed, sound, defensible strategic decisions. Further, it depicts marketing and business plans as proposals that must be backed by compelling logic and coherent arguments, something that can be accomplished by making strategic decisions throughout the process.

BusinessBusiness & managementBusiness strategy Publisher: SAGE Publications Inc Publication Date: 01/05/2014 ISBN-13: 9781452282152  Details: Type: Paperback Format: Books
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E.K. Valentin is an Eccles Research Fellow and Professor of Marketing and Management in the John B. Goddard School of Business and Economics, Weber State University. He is well-published in marketing and management journals and has taught various courses in marketing, strategic management, business research, and statistics at the MBA and undergraduate levels. Dr. Valentin's academic career was preceded by military service and a decade in business as a senior planning analyst, a marketing manager, and an administrative assistant to several corporate executives at a Fortune 100 company. In addition to teaching and writing, he enjoys consulting.

More books by Erhard K. Valentin

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Location 1st Book Each additional book Average Delivery Time
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