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Strategische Planung: Instrumente, Vorgehensweisen Und Informationssysteme

Strategische Planung: Instrumente, Vorgehensweisen Und Informationssysteme (Paperback)

£46.99
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Synopsis

Die Beitrage des Sammelbandes zeigen die grosse Vielfalt der Erscheinungsformen strategischer Fragestellungen in der Wirtschaft auf. Schwerpunktthemen sind zum einen die Instrumente und die Vorgehensweisen der strategischen Planung, zum anderen die strategischen Informationssysteme und die mit ihrer Nutzung verbundenen Fragestellungen. Im ersten Komplex geht es um die integrierte Technologie- und Marktplanung, die Analyse von Wettbewerbsstrukturen, die Szenario-Technik, den Totalen Wertschopfungsquotienten, die Budgetierung, das Beteiligungs-Controlling. Der zweite Komplex diskutiert die spezifischen Probleme der Flexibilitat strategischer Informationssysteme, ihrer Gestaltung in mittelstandischen Unternehmen, den Einsatz wissensbasierter Systeme und der EDV-gestutzten Portfolio-Analyse."

BusinessBusiness & managementBusiness strategyBusinessBusiness & managementManagement & management techniquesManagement of specific areas & peopleBusinessBusiness & managementOrganizational theory & behaviour Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Publication Date: 01/07/2012 ISBN-13: 9783642882876  Details: Type: Paperback Format: Books
Availability: To Order. Estimated despatch in 1-3 weeks.  

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