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Suchmaschinenoptimierung Kompakt: Anwendungsorientierte Techniken Fur Die Praxis

Suchmaschinenoptimierung Kompakt: Anwendungsorientierte Techniken Fur Die Praxis (Hardback)

£33.99
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Synopsis

Methoden der Suchmaschinenoptimierung werden im vorliegenden Buch umfassend beleuchtet. Nach einer Einfuhrung in das Thema besteht ein erster Schwerpunkt darin, konkrete Handlungsanweisungen fur die Suchmaschinenoptimierung einer Website aufzuzeigen. Dazu wird ein Optimierungszyklus in neun Schritten vorgestellt, welcher die Felder OffPage-Optimierung, OnPage-Optimierung und Keyword-Recherche einschliesst. Daruber hinaus fuhrt der Autor die zusatzliche Kategorie der Content-Strategie ein, um die Quellen und Verbreitungswege potentieller neuer Inhalte zu systematisieren. Um die Anschaulichkeit und den Praxisbezug noch zu erhohen, stellt der Autor eine konkrete Anwendung des vorgestellten Optimierungszyklus am Beispiel einer real existierenden Website vor.

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BusinessBusiness & managementE-commerce: business aspectsComputing & ITBusiness applicationsComputing & ITComputing: generalComputing & ITGraphical & digital media applications Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Publication Date: 11/02/2009 ISBN-13: 9783540857280  Details: Type: Hardback Format: Books
Availability: To Order. Estimated despatch in 1-3 weeks.  

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