Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success

The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success

Despatched in 7-12 business days.
Order now for Free delivery in the UK or choose Express Delivery to receive in 2 business days.
More on delivery...


"The 30 Day MBA in Marketing" provides a complete marketing 'course' spanning twelve disciplinary areas, and including such hot topics as Buyer behaviour, Marketing strategy, Promotion and advertising, Pricing, Managing the marketing organization and Marketing and the law. Each chapter includes at least one practical real life example to illustrate how marketing concepts apply to business decision making. Learn what they teach you on professional marketing courses and at the world's top Business Schools and why it matters to you; eliminate gaps in your marketing knowledge and take part in business decision making on an equal footing with MBA graduates or your company marketing director. This book includes detailed information on how to find and analyse market data on any business or market anywhere and online appendices that provide an invaluable guide to finding further information and free resources on each topic covered.

BusinessBusiness & managementBusiness strategyBusinessBusiness & managementSales & marketingEducationEducation TheoryHigher & further education, tertiary education Publisher: Kogan Page Ltd Publication Date: 03/08/2011 ISBN-13: 9780749462178  Details: Type: Paperback Format: Books
Availability: Despatched in 7-12 business days. Login for Quick Checkout Add to Basket

Colin Barrow has spent 15 years applying the principles and knowledge acquired through his own MBA to successfully running companies. He has lectured, researched and collaborated with colleagues in business schools in the UK, America, Australia, the Far East and throughout Europe and is currently a visiting fellow at Cranfield University and teaches there regularly. He is also the author of The Business Plan Workbook and Financial Management for the Small Business (both Kogan Page).

More books by Colin Barrow

Customer Reviews

Best Marketing Book.Easy to study

- 01/02/2012
Report this Review
Leave Review


Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Second Class Available free for ALL orders. No charge for each additional book. 3-7 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

Killer Deals
Chris Voss; Tahl Raz
Strategic Reframing: The Oxford...
Rafael Ramirez; Angela Wilkinson
Return of the Hustle: The Art of...
Eric Sheinkop
Agribusiness Management
Freddie L. Barnard; Jay T. Akridge;...
Latest Blog
All-encompassing short stories

The editor of Tramp Press anthology A Kind of Compass explains how authors including Sara Baume, Kevin Barry and Yoko Ogawa explore the many ways in which it is possible to feel far from home in their stories.

Transcending religion in the kitchen

Amina Elshafei shares her experiences of being in the spotlight as the first Muslim contestant on Masterchef Australia, as well as her recipe for Korean dish Tukbaegi Gaeranjim, or Clay-Steamed Egg, from her new book Amina's Home Cooking.

Buy. Or buy not. There is no try.

Charlotte from our Bristol branch offers an overview of the many new books released to tie in with Star Wars: The Force Awakens.

View all Blog Entries
Show/Hide Tweets
© W&G Foyle Ltd