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The Consumer Mind: Brand Perception and the Implications for Marketers

The Consumer Mind: Brand Perception and the Implications for Marketers (Paperback)

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The Consumer Mind explores the relationship between consumers and brands, analysing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world's leading research agencies, it provides expert advice for marketing practitioners on how brands, products, services and communications reach the mind of the consumer. With insights based on the latest advances in neuroscience and psychology, it analyses the daily mental functions of consumers, in relation to others and their environment, and the implications for brands. The Consumer Mind encourages marketers to think about people and their everyday lives, enabling them to influence the way that their brands are perceived and to encourage trial and repeat purchases.

BusinessBusiness & managementSales & marketingMarket research Publisher: Kogan Page Ltd Publication Date: 03/06/2012 ISBN-13: 9780749465704  Details: Type: Paperback Format: Books
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Pepe Martinez is the Managing Director of Millward Brown, Iberia. He holds a degree in Psychology from the Complutense University, Madrid (UCM) and he has been working in marketing research for nearly 30 years. Millward Brown is one of the world's leading research agencies and is expert in effective advertising, marketing communications, media and brand equity research.

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Location 1st Book Each additional book Average Delivery Time
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