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The Entrepreneur's Guide to Advertising
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The Entrepreneur's Guide to Advertising (Hardback)

£50.00
Usually despatched within 2 weeks.

Synopsis

Two experts show entrepreneurs how to execute advertising campaigns and maintain a unified message when advertising and communicating with customers.* Includes an Integrated marketing communication flow chart and section-by-section steps for the development of an Integrated Marketing Communication plan

BusinessBusiness & managementEntrepreneurship & business livesBusinessBusiness & managementSales & marketingAdvertising Publisher: ABC-CLIO Publication Date: 22/12/2009 ISBN-13: 9780313365829  Details: Type: Hardback Format: Books
Availability: Usually despatched within 2 weeks. Login for Quick Checkout Add to Basket

Dr. J.R. (Doc) Ogden, PhD, is professor of marketing at Kutztown University, Kutztown, PA. Scott Rarick is a successful advertising executive currently serving as director of media and director of account services for The Stevenson Group.

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Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery FREE FREE 3-5 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

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