Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
The Escape Industry: How Iconic and Innovative Brands Built the Travel Business

The Escape Industry: How Iconic and Innovative Brands Built the Travel Business (Paperback)

£19.99
Despatched in 2 business days.
£19.99
Click & Collect
In stock in 1 or more stores.
£19.99
Same Day Delivery
Check available postcodes.

W1, WC1, WC2, EC1, EC2

Order now for Free delivery in the UK or choose Express Delivery to receive in 2 business days.
More on delivery...

Synopsis

Travel as a concept is universally attractive and the opportunities for fun, engaging branding and marketing in this sector are arguably limitless. Glamour and appeal aside, travel is a hugely competitive, multi-million pound industry and marketers of all sectors can learn important lessons from it. Catering for mass consumer travel, from business travel and adventure travel, to specialist and niche interests, the providers of escape have been impacted as much by technology as they have by the changing habits and desires of travellers themselves. The Escape Industry presents an expert view of travel marketing and branding, focusing particularly on how travel has been utterly transformed for both consumers and providers since the beginning of the 21st century. Mark Tungate focuses on some of the travel industry's most famous brands and shares how all marketers can learn from the industry's rich experience of digital transition.



Tungate traces the evolution of this fascinating industry, from nineteenth century trailblazers such as Thomas Cook and The Ritz, to today's innovations such as TripAdvisor, Couchsurfing and Airbnb, and explores the branding secrets that have enabled them to survive. A lively read full of incidents, anecdotes, unexpected encounters and a ground-breaking report from the final frontier and space tourism, The Escape Industry is at the cutting edge of this attractive sector, examining some of the biggest names in the industry. It will take travel and tourism students, as well as marketing and branding practitioners, on a journey to the heart of a rapidly changing business.

BusinessBusiness & managementSales & marketingBusinessIndustry & industrial studiesService industriesTourism industry Publisher: Kogan Page Ltd Publication Date: 03/10/2017 ISBN-13: 9780749473501  Details: Type: Paperback Format: Books
Availability: Despatched in 2 business days. Login for Quick Checkout Add to Basket

Mark Tungate is a British journalist based in Paris. He is the author of several books, including Fashion Brands and Adland. His articles have appeared in publications including Campaign, Advertising Age, The Financial Times and The Daily Telegraph. He is a regular contributor to the ad industry intelligence site AdForum. Tungate is also editorial director of the Epica Awards, where journalists who are specialists in their field celebrate excellence in design, advertising, PR and branded content. He lectures on advertising and branding at universities and conferences globally.

More books by Mark Tungate

Leave Review

Delivery

Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Second Class Available free for ALL orders. No charge for each additional book. 3-7 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

Vertical Disintegration in the...
(Hardback)
Angela Roper
 
 
£105.00
 
Hotel Accommodation Management
(Paperback)
Roy C. Wood
 
 
£32.99
 
Travel Marketing and Popular...
(Hardback)
Sara Dominici
 
 
£110.00
 
Routledge Handbook of Hospitality...
(Hardback)
Dogan Gursoy
 
 
£165.00
 
Latest Blog
Caroline Taggart on Why Punctuation Can be Surprisingly Exciting
18/10/2017

Caroline Taggart explains the versatility of punctuation.

Under the Knife: Recreating the Grimy World of Victorian Surgery
17/10/2017

Lindsey describes how she made the trailer for her debut The Butchering Art in order to see how the sights, sounds, and smells of this gruesome period in medical history would translate onto the screen.

The Sky Doesn't Have to be Blue: Steve Antony on Life as a Colour Blind Illustrator
13/10/2017

Steve explains what it's like to be a colour blind illustrator and why the sky doesn't have to be blue.

View all Blog Entries
Twitter
Show/Hide Tweets
© W&G Foyle Ltd