Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
The Global Brand: How to Create and Develop Lasting Brand Value in the World Market

The Global Brand: How to Create and Develop Lasting Brand Value in the World Market (Paperback)

£14.99
To Order. Estimated despatch in 1-3 weeks.
Email me when back in stock

Synopsis

Rapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. In this thorough investigation of brand strength in the accelerated modern business world, Nigel Hollis draws on his experience at Millward Brown to present a simple formula for determining brand strength based on two axes, Presence (or familiarity) and Voltage (or marketing appeal), to illustrate the market value and performance of brands. He analyzes the five steps of customer commitment to a strong brand - Presence, Relevance, Performance, Advantage, and Bonding. Finally, Hollis emphasizes human nature as a set of constant core values that all brands should appeal to, and analyzes the future of brand-building as a profitable investment.

BusinessBusiness & managementBusiness strategyBusinessBusiness & managementSales & marketing Publisher: Palgrave Macmillan Publication Date: 02/03/2010 ISBN-13: 9780230620568  Details: Type: Paperback Format: Books
Availability: To Order. Estimated despatch in 1-3 weeks.  

NIGEL HOLLIS is Chief Global Analyst at Millward Brown, one of the world's leading market research agencies. A 27-year marketing and research branding expert, Nigel has worked with a wide range of global marketers including Nestle, SAB Miller, H-P, Unilever, Kraft, Microsoft, Pepsi-cola, General Motors and CNN. Nigel is a four-time winner of WPP's prestigious Atticus Award for original thinking. His latest thoughts on brands, marketing communications, media and marketing research can be found on his blog, Straight-talk with Nigel Hollis, at www.mb-blog.com.

More books by Nigel Hollis

Leave Review

Delivery

Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery FREE FREE 3-5 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

Flow: Get Everyone Moving in the ...
(Paperback)
Ted Kallman; Aric Dromi; Andrew Kallman
 
 
£14.95
 

Currently out of stock

Think Beyond Value: Building Strategy...
(Paperback)
David Flint
 
 
£13.95
 

Currently out of stock

The Evolution of New Markets
(Paperback)
Paul Geroski
 
 
£24.99
 
Grundkurs Personalberatung: ...
(Hardback)
Steffen W Hillebrecht; Anke-Andrea...
 
 
£29.99
 

Currently out of stock

Latest Blog
Jealousy, Rivalry, Insecurity, Frustration... Non Pratt Explores the World of Female Teenage Friendships
16/01/2018

Non explores friendship in YA novels and especially those that depict the imperfect middle ground.

#FoylesFive: Pre-orders
15/01/2018

Matt from our Web Team jumps into the future and brings back some reading recommends for 2018.

Emily Koch Introduces Some of Fiction's Most Memorable Narrators
10/01/2018

Exclusively for Foyles, Emily introduces some of her favourite and most memorable first person narrators.

View all Blog Entries
Twitter
Show/Hide Tweets
© W&G Foyle Ltd