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The Long and the Short of It (International edition): A guide to finance and investment for normally intelligent people who aren't in the industry
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The Long and the Short of It (International edition): A guide to finance and investment for normally intelligent people who aren't in the industry (Paperback)

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Synopsis

This book provides a guide to the complexities of modern finance. It describes the basics of investment and the sophisticated innovations of the modern financial system. It explains how the follies of finance have threatened the stability of the world economy, and describes an environment that is complex and sophisticated, but greedy, cynical and self-interested. This book explains how to put your finances in the only hands you can confidently trust - your own.



Readers will learn everything they need to be their own investment manager. They will recognise their investment options, the institutions that try to sell them, and how to distinguish between fact and fiction in what companies say. They will discover the principles of sound investment and the research that supports these principles. Crucially, they will learn a practical investment strategy and how to implement it.



Leading economist and hugely successful investor John Kay uses his academic credentials and practical experience to lay out the key principles of investment with characteristic clarity and dry humour. This is the only book about finance and investment anyone needs, and the one book they must have.

BusinessFinance & accountingFinanceInvestment & securitiesBusinessPersonal financeComputing & ITDigital lifestyleInternet guides & online servicesOnline finance & investingHealth & WellbeingAdvice on the stages of life Publisher: Profile Books Ltd Publication Date: 01/12/2016 ISBN-13: 9781781256756  Details: Type: Paperback Format: Books
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John Kay is 'both a first-class economist and an excellent writer' (Financial Times). He is a visiting professor at the London School of Economics, a Fellow of St John's College, Oxford and director of several public companies. He contributes a weekly column to the Financial Times. He chaired the UK government review of Equity Markets which reported in 2012 recommending substantial reforms. He is the author of many books including Obliquity [9781846682896] and Other People's Money [9781781254455] both published by Profile Books.

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Location 1st Book Each additional book Average Delivery Time
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