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The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success
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The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success (Hardback)

£22.99
Despatched in 2 business days.

Synopsis

Discover what's possible when the art and science of marketing collide

The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment. Step by step, you will learn how to build performance-driven organizations that exceed ROI expectations and outpace the competition. Companies are demanding a more technical, scientific approach to marketing, and this guide provides the key information that helps marketing professionals choose the right tools and recruit the right talent to more effectively build brand, generate leads, convert sales, and increase customer loyalty.





Marketers are facing increased pressure to connect every dollar spent to bottom-line results. As the industry advances, the tremendous gaps in talent, technology, and strategy leave many professionals underprepared and underperforming. The Marketing Performance Blueprint helps bridge those gaps:









Align marketing talent, technology, and strategy to reach performance goals

Drive digital marketing transformation within your organization

Recruit, train, and retain a modern marketing team

Propel growth through digital-savvy marketing agency partners

Adapt more quickly to marketing technology advancements

Create connected customer experiences

Turn marketing data into intelligence, and intelligence into action

Devise integrated marketing strategies that deliver real business results





The marketers who will redefine the industry in the coming months and years will never stop challenging conventional knowledge and solutions. Whether in terms of evolved talent, advanced technology, or more intelligent and integrated strategies, these driven professionals will be in demand as the pioneers of the new marketing era. The Marketing Performance Blueprint helps marketers blaze a trail of their own by providing a roadmap to success.

BusinessBusiness & managementSales & marketing Publisher: John Wiley & Sons Inc Publication Date: 25/07/2014 ISBN-13: 9781118883433  Details: Type: Hardback Format: Books
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PAUL ROETZER is founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency. PR 20/20 was the original firm in HubSpot s certified Agency Partner program, which now includes more than 1,500 agencies worldwide. Roetzer s first book, The Marketing Agency Blueprint (John Wiley & Sons, 2012), serves as a guide for building tech-savvy, hybrid marketing agencies. A graduate of Ohio University s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies, and been recognized by Smart Business as an Innovation in Business Rising Star. He is the creator of Marketing Agency Insider and Marketing Score; a regular contributor to leading marketing industry blogs; and a frequent speaker on the topics of agency management, content marketing, inbound marketing, marketing measurement and performance, public relations, social media, and strategy.

More books by Paul Roetzer

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Location 1st Book Each additional book Average Delivery Time
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UK First Class £4.50 £1.00 1-2 Days
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