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Music Entrepreneurship

Music Entrepreneurship (Paperback)

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Synopsis

The music industries hinge on entrepreneurship. The recent, rapid convergence of media and the parallel ongoing evolution of music businesses have again seen the focus shift to independent companies and individual entrepreneurs. Opportunities tend not to be advertised in professional music and practically everyone begins on their own: forming a band, starting a record label, running events, or building a website. But it's not an easy territory to navigate or get a handle on.



Music Entrepreneurship features an analysis of the changing landscape of the music industries and the value of the entrepreneur within them through a series of focused chapters and case studies. Alongside contributions from key academics across the globe, expert contributors from across the industry highlight successful entrepreneurs and offers practical help to the reader trying to navigate the business. Sectors examined include:



The value of the music industries

Recorded music

Live events

Branding in music

Artist management

Digital distribution

BusinessIndustry & industrial studiesMedia, information & communication industriesMusic industry Publisher: Bloomsbury Publishing PLC Publication Date: 17/12/2015 ISBN-13: 9781472525406  Details: Type: Paperback Format: Books
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Allan Dumbreck is a Senior Lecturer in the music performance, production and entrepreneurship sectors within the School of Media, Culture and Society at the University of the West of Scotland. He is also the programme leader for BA (Hons) Commercial Music and editor of the Music Education Directory. Gayle McPherson is a Professor of Events and Cultural Policy within the School of Media, Culture and Society at the University of the West of Scotland. She has published widely on events and festivals policy, culture and society and the social and cultural impact of events on cities and nations.

More books by Allan Dumbreck

More books by Gayle McPherson

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