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The Restructuring of Scholarly Publishing in the United States 1980-2001: A Resource-Based Analysis of University Presses
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The Restructuring of Scholarly Publishing in the United States 1980-2001: A Resource-Based Analysis of University Presses (Hardback)

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Synopsis

This book explores the ways in which university presses were adjusting in the 1990s to such changes as reduced funding, falling monograph sales, the opening of the mid list niches in trade publishing, and changing computer and telecommunications technology. The empirical research attempts to determine the relationship between resources and the changing strategies initiated to deal with a changing environment. The questions regarding why particular strategy decisions for survival were made and being made by the individual university press directors are approached from the resource-based view of the firm. This approach, a part of the model of competitive advantage and found in the strategic management literature, considers both the unique tangible and intangible resources of each press, such as financial support, physical facilities and equipment, back list of titles, reputation of the university and its press, and knowledge of the director and staff.

The study tests the thesis that university publishers that are richer in resources will be more likely than university publishers that are poorer in resources to de-emphasize or depart from their traditional strategies when confronted by environmental change.

BusinessIndustry & industrial studiesMedia, information & communication industriesPublishing industry Publisher: The Edwin Mellen Press Ltd Publication Date: 23/10/2009 ISBN-13: 9780773447271  Details: Type: Hardback Format: Books
Availability: To Order. Estimated despatch in 1-3 weeks.  

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