Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
The Strategy and Tactics of Pricing: International Student Edition
Foyalty 167

The Strategy and Tactics of Pricing: International Student Edition (Paperback)

£54.99
Despatched in 2 business days.

Synopsis

For undergraduate introduction to Market Pricing courses.





A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.





The Strategy and Tactics of Pricing shows readers how to manage markets strategically-rather than simply calculate pricing based on product and profit-in order to improve their competitiveness and the profitability of their offers.





The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets.





Features:





NEW! Show students how proper pricing can increase profitability-New Chapter on Price Implementation.





A completely new chapter on implementing pricing strategy identifies the challenges involved in embedding strategic pricing principles within an organization. This chapter also describes how managers can lead a structured change process to build a more profitable commercial organization.





NEW! Offer access to pricing software-Three-Month Trial of LeveragePoint Software.





This edition is now available with software for creating and communicating economic value estimations systematically-from LeveragePoint Innovations Inc. While versions of this software that enable sharing require corporate contracts for access, versions for individual student and practitioner use are available without charge for three months with the purchase of The Strategy and Tactics of Pricing.





NEW! Make pricing theory relative-Updated Examples of Pricing.





Helping connect pricing theory to what students are familiar with, this edition includes updated examples with more topical illustrations of current pricing challenges such as:

* iPhone pricing

* New models for pricing music

* Services pricing





NEW! Present the latest information-Heavily Revised Chapters.

The revised chapter on Pricing Policy provides a theoretically-grounded framework to describe specific policies for managing price changes for situations such as:

-Cost-based price increases

-Price reductions in a recession

-Discounts







The chapter on Value Creation now addresses the difference between how to consider value when it is driven by tangible monetary drivers (saving money on gas) versus the more subjective psychological drivers (doing the right thing for the environment).







The chapter on Value and Price Communication has been substantially revised to describe how to communicate value in a wide variety of product and customer contexts. This chapter also demonstrates how to target communications to affect specific behaviors throughout the customer's buying process.

The chapter on Price Setting has been expanded to provide a robust process for setting prices that can be widely applied to consumer and business markets.

BusinessBusiness & managementSales & marketing Publisher: Taylor & Francis Ltd Publication Date: 01/06/2017 ISBN-13: 9781138091535  Details: Type: Paperback Format: Books
Availability: Despatched in 2 business days. Login for Quick Checkout Add to Basket

More books by Thomas Nagle

More books by John Hogan

More books by Joseph Zale

Leave Review

Delivery

Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery FREE FREE 3-5 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

Sales Leadership: The Essential...
(Hardback)
Keith Rosen
 
 
£23.99
 
User-Generated Content and the Law
(Hardback)
Andrew P. Sparrow
 
 
£75.00
 
Celebrity Service
(Paperback)
Geoff Ramm
 
 
£12.99
 
Consumer Culture Theory
(Paperback)
Eric J. Arnould; Craig J. Thompson
 
 
£34.99
 
© W&G Foyle Ltd
Foyles uses cookies to help ensure your experience on our site is the best possible. Click here if you’d like to find out more about the types of cookies we use.
Accept and Close