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The Tipping Point: How Little Things Can Make a Big Difference
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The Tipping Point: How Little Things Can Make a Big Difference (Paperback)

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Synopsis

'A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him' Michael Lewis



In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.



'Hip and hopeful, THE TIPPING POINT is like the idea it describes: concise, elegant but packed with social power. A book for anyone who cares about how society works and how we can make it better' George Stephanopoulos

BusinessBusiness & managementBusiness studies: generalEssays & WritingEssays & JournalismLiterary essaysPhilosophy, Psychology & Social SciencesCultural StudiesPopular culturePhilosophy, Psychology & Social SciencesEthical issues & debatesEthical issues: censorshipPhilosophy, Psychology & Social SciencesPhilosophy TheoryPopular philosophyPhilosophy, Psychology & Social SciencesSocial groupsAge groupsAge groups: adolescentsPhilosophy, Psychology & Social SciencesSocial groupsAge groupsAge groups: adultsPhilosophy, Psychology & Social SciencesSocial groupsAge groupsAge groups: childrenPhilosophy, Psychology & Social SciencesSocial groupsSocial groups: clubs & societiesPhilosophy, Psychology & Social SciencesSocial issues & processesConsumerismPhilosophy, Psychology & Social SciencesSocial issues & processesIllness & addiction: social aspectsDrug & substance abuse: social aspectsPhilosophy, Psychology & Social SciencesSocial issues & processesIllness & addiction: social aspectsHIV / AIDS: social aspectsPhilosophy, Psychology & Social SciencesSocial issues & processesPolitical correctnessPhilosophy, Psychology & Social SciencesSocial issues & processesSocial interactionPhilosophy, Psychology & Social SciencesSociologySocial theoryPhilosophy, Psychology & Social SciencesSociologySociology: work & labour Publisher: Little, Brown Book Group Publication Date: 01/08/2001 ISBN-13: 9780349113463  Details: Type: Paperback Format: Books
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Malcolm Gladwell is a writer for the New Yorker and the author of several other bestsellers, including Outliers and Blink.

More books by Malcolm Gladwell

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Author Choice

Malcolm Gladwell's book illuminated in a very succinct way, the similarities between physical society and the large scale virtual societies that I build.

Biz Stone - 16/06/2014

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