Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Toyota's Global Marketing Strategy: Innovation through Breakthrough Thinking and Kaizen

Toyota's Global Marketing Strategy: Innovation through Breakthrough Thinking and Kaizen (Hardback)

Despatched in 2 business days.
Click & Collect
In stock in 1 or more stores.
Same Day Delivery
Check available postcodes.

W1, WC1, WC2, EC1, EC2

Order now for Free delivery in the UK or choose Express Delivery to receive in 2 business days.
More on delivery...


There are many books on the market that discuss the Toyota Production System but few that insightfully analyze its marketing strategy. Authored by former Toyota marketing executives, this is the first book of its kind to detail how Toyota's thinking habits go beyond the shop floor and influence and guide Toyota's marketing function.

Toyota has expanded from a venture enterprise to one of the biggest global enterprises because of its innovative mindset (Toyota thinking habits) using Breakthrough Thinking, which supports a new philosophical approach to problem solving, turning 180 degrees away from conventional thinking.

Written by Toyota's former executive managing director and founder of Breakthrough Thinking, Toyota's Global Marketing Strategy: Innovation through Breakthrough Thinking and Kaizen:

Explores Toyota's "Breakthrough Thinking"

Examines how Toyota conducts information gathering.

Illustrates how Toyota builds and maintains its unique business culture

Shows how Toyota "goes to the customer" and comprehensively studies how customers use their products

Reveals Toyota's cars have become some of the biggest selling models in the USA

The authors of this book explore Toyota thinking habits as well as Toyota's global marketing strategy, which, since the 1980sa, has been expanding exponentially. The reader will understand the importance of thinking habits in the workplace and will know how to apply them using Toyota as the prime case study.

BusinessBusiness & managementSales & marketingBusinessIndustry & industrial studiesManufacturing industriesRoad vehicle manufacturing industryTechnicalIndustrial chemistry & manufacturing technologiesOther manufacturing technologies Publisher: Taylor & Francis Ltd Publication Date: 24/08/2017 ISBN-13: 9781138059412  Details: Type: Hardback Format: Books
Availability: Despatched in 2 business days. Login for Quick Checkout Add to Basket

Shozo Hibino Dr. Hibino is a seasoned business consultant for a large number of clients including Toyota Motors. He has extensive experience working in a large number of business sectors. He is also professor emeritus with Chukyo University and the Chairman of the Japan Planology Society. His joint work with late Dr. G. Nadler resulted in the extremely popular book Breakthrough Thinking which taught people to change away from their old fashioned reductionist thinking which was initially introduced by Rene Descartes. Hibino-Nadler's teachings have since received world-wide attention. Breakthrough Thinking supports a new philosophical approach to problem solving, turning 180 degrees away from conventional thinking. Its impact on thinking is similar to the impact that Nicolaus Copernicus had on heliocentric theory where he challenged what people used to believe as he moved away from the traditional theory of an earth-centered solar system. Similarly, moving away from Rene Descartes and his followers who advocated a switch from divine thinking to reductionist thinking, Dr. Nadler and Dr. Hibino advocated that mankind should switch away from reductionist thinking to a new kind of thinking, Breakthrough Thinking. In our contemporary world, solving one problem often generates another problem in a manner similar to the whack-a-mole arcade game. The result is that the number of problems are growing at a geometric rate making people feel like they are facing a brick wall. Descartes' shift in the sixteenth century which had called for a thinking shift away from divine thinking brought about confusion. Similarly, in our world today we see growing `contradiction and confusion' in our daily lives. Mankind has come to a stage where a transformation to a new type of thinking is needed. Koichiro Noguchi Koichiro Noguchi helped to write the history at Toyota. Noguchi, started his career at Toyota after completing his university education. He is a genuine Toyota-man equipped with Toyota's thinking philosophies. He `opened new windows,' during his studies in graduate school at The University of Southern California in the United States. He was dispatched there by Toyota as one of its overseas business staff to learn a new way of thinking. He systematically received specialized knowledge and obtained his MBA. He is the implementer of a global marketing methodology at Toyota which includes hands-on experience working at the joint venture with General Motors. He was involved in the international procurement of parts from different cultures primarily in U.S. He worked in numerous positions within Toyota including sales planning and product planning. He was a former Executive Director and a vice chairman of the Toyota Industries Cooperative. Gerhard Plenert Dr. Gerhard Plenert recently joined the Shingo Prize Institute as the Director of Executive Education. This is a faculty position in the Huntsman School of Business at Utah State University in Logan, Utah. As a consultant, Dr. Gerhard Plenert has been helping organizations execute operational and supply chain transformations for more than twenty years. Dr. Plenert was also a tenured full professor at California State University, Chico, and a professor at BYU Provo, BYU Hawaii, the University of Malaysia, and the University of San Diego

More books by Shozo Hibino

More books by Koichiro Noguchi

More books by Gerhard Plenert

Leave Review


Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery FREE FREE 3-5 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

Janesville: An American Story
Amy Goldstein
Unternehmen in Der Mobilitatsrevolution
Lukas Neckermann

Currently out of stock

China and the Geopolitics of Rare Earths
Sophia Kalantzakos
Wheels and Deals: The Automotive...
Robert Conlon; John Perkins
Latest Blog
Folklore of the Yorkshire Moors

Read an Extract from Wendy Mitchell's Somebody I Used to Know

Read an extract from Wendy Mitchell's Somebody I Used to Know, her memoir about living with dementia.

Where are you really from? An extract from Brit(ish): On Race, Identity and Belonging by Afua Hirsch

Read an extract from Afua Hirsch's book Brit(ish): On Race, Identity and Belonging

View all Blog Entries
Show/Hide Tweets
© W&G Foyle Ltd