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Vertriebsinformationssysteme: Standardisierung, Individualisierung, Hybridisierung Und Internetisierung

Vertriebsinformationssysteme: Standardisierung, Individualisierung, Hybridisierung Und Internetisierung (Hardback)

£47.99
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Synopsis

Der Vertrieb als Bindeglied zwischen Kunden und Unternehmen beeinflusst vor allem durch die Akquise ganz wesentlich den Unternehmenserfolg. Dabei ist der Vertrieb auf IT-Unterstutzung angewiesen. Die Gestaltung dieser Informationssysteme wird derzeit durch neue Trends herausgefordert. Dazu gehoren u. a. die Individualisierung und Hybridisierung des Leistungsangebots. Der Autor stellt in seiner ganzheitlichen Betrachtung neue Ansatze zur Gestaltung von Vertriebsinformationssystemen aus der Perspektive von Anbietern, Anwendern und Nutzern vor.

BusinessBusiness & managementManagement & management techniquesManagement of specific areas & peopleBusinessBusiness & managementSales & marketingComputing & ITBusiness applications Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Publication Date: 06/04/2010 ISBN-13: 9783642118586  Details: Type: Hardback Format: Books
Availability: To Order. Estimated despatch in 1-3 weeks.  

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Location 1st Book Each additional book Average Delivery Time
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