Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Web 2.0: Neue Perspektiven Fur Marketing Und Medien

Web 2.0: Neue Perspektiven Fur Marketing Und Medien (Hardback)

To Order. Estimated despatch in 1-3 weeks.
Email me when back in stock


Neue Technologien und Nutzungsarten machen das Internet interaktiver, neue Formen des Austauschs sind moglich geworden. So gestalten Nutzer Ideen und Produkte mit und werden zu wichtigen Wertschopfungspartnern von Unternehmen. Dies zeigt, dass Web 2.0 mehr ist als nur ein neuer Internet-Hype. Der Band bietet eine praxisorientierte Einfuhrung und einen systematischen Einblick in aktuelle Konzepte und Trends. Renommierte Autoren aus Wissenschaft und Praxis stellen neue Entwicklungen und praktische Anwendungen fur Web 2.0 vor."

BusinessBusiness & managementE-commerce: business aspectsBusinessBusiness & managementManagement & management techniquesBusinessBusiness & managementSales & marketingAdvertisingBusinessIndustry & industrial studiesMedia, information & communication industriesInformation technology industriesComputing & ITBusiness applications Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Publication Date: 25/09/2010 ISBN-13: 9783642137860  Details: Type: Hardback Format: Books
Availability: To Order. Estimated despatch in 1-3 weeks.  

Gianfranco Walsh ist Inhaber der Professur fur Marketing und elektronischen Handel am Institut fur Management der Universitat Koblenz-Landau sowie Visiting Professor an der AACSB-akkreditierten University of Strathclyde Business School, Glasgow, Grossbritannien. Berthold H. Hass ist Inhaber der Professur fur Medienmanagement und Marketing am Internationalen Institut fur Management der Universitat Flensburg. In Forschung und Lehre beschaftigt er sich mit der Betriebswirtschaftslehre neuer Medien, u.a. mit den Grundlagen von Geschaftsmodellen, Gestaltungsmoglichkeiten der Online-Kommunikation sowie der Akzeptanz neuer Medienangebote. Thomas Kilian ist Habilitand in der Arbeitsgruppe Marketing und elektronischen Handel am Institut fur Management der Universitat Koblenz-Landau."

More books by Gianfranco Walsh

More books by Berthold H Hass

More books by Thomas Kilian

Leave Review


Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Second Class Available free for ALL orders. No charge for each additional book. 3-7 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

A History of American Consumption:...
Terrence H. Witkowski
Latest Blog
Read an Extract from A Skinful of Shadows

Read an extract from the eagerly awaited new novel by the Costa-winning Frances Hardinge, A Skinful of Shadows.

#FoylesFive: Elsewhere-Elsewhen

Jen from the Web Team shares a selection of books that will transport the reader to another time and place.

Growler: The Inspiration for the Now Iconic Bear

James Campbell describes how the groundbreaking approach to illustration adopted by Milne and Shepard came about, which bear provided the inspiration for the drawings and which of the characters was Shepard's secret favourite.

View all Blog Entries
Show/Hide Tweets
© W&G Foyle Ltd