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Wertschopfungsorientierte Wirtschaftsinformatik

Wertschopfungsorientierte Wirtschaftsinformatik (Paperback)

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Die Informationstechnologie (IT) wurde lange Zeit nur in ihrer Unterstutzungs- und Ermoglichungsfunktion wahrgenommen. Inzwischen hat sich die Informationstechnologie jedoch zu einem eigenstandigen Treiber der Wertschopfung entwickelt. Mit dem Lehrbuch liefern die Autoren eine systematische Einfuhrung in die Wirtschaftsinformatik und regen zugleich zu einer wertschopfungsorientierten Gestaltung an. Pragnante Praxisbeispiele zeigen die Anwendungen in Unternehmen und auf Markten, illustrieren Erfahrungen und stellen so den Praxisbezug her."

BusinessBusiness & management Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Publication Date: 18/11/2010 ISBN-13: 9783642167553  Details: Type: Paperback Format: Books
Availability: To Order. Estimated despatch in 1-3 weeks.  

Michael Amberg ist seit 2001 Inhaber des Lehrstuhls fur Wirtschaftsinformatik III an der Friedrich-Alexander-Universitat Erlangen-Nurnberg. Der wissenschaftliche Schwerpunkt seiner Forschungen liegt auf der Entwicklung, der Konzeption und dem Einsatz von Informationstechnologien. Freimut Bodendorf ist Inhaber des Lehrstuhl fur Wirtschaftsinformatik II an der Universitat Erlangen-Nurnberg. Lehr- und Forschungsschwerpunkte sind IT-Losungen im Dienstleistungs- Prozess- und Informationsmanagement. Kathrin M. Moslein ist Inhaberin des Lehrstuhls fur Betriebswirtschaftslehre, insbesondere industrielle Informationssysteme mit Schwerpunkt Innovation und Wertschopfung an der Friedrich-Alexander-Universitat Erlangen-Nurnberg, ferner Vizeprasidentin der European Academy of Management (EURAM), Forschungsprofessorin an der Handelshochschule Leipzig (HHL) und Visiting International Fellow am Advanced Institute of Management Research (AIM) in London."

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Location 1st Book Each additional book Average Delivery Time
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