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Winning at New Products, 5th Edition: Creating Value Through Innovation

Winning at New Products, 5th Edition: Creating Value Through Innovation (Paperback)

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Synopsis

For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step--from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world.

BusinessBusiness & managementSales & marketingMarket research Publisher: INGRAM PUBLISHER SERVICES US Publication Date: 19/09/2017 ISBN-13: 9780465093328  Details: Type: Paperback Format: Books
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Dr. Robert G. Cooper is ISBM Distinguished Research Fellow at Pennsylvania State University and Professor Emeritus at McMaster University in Canada. The author of several books, he is a fellow of the Product Development and Management Association since 1999.

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Location 1st Book Each additional book Average Delivery Time
UK Second Class Available free for ALL orders. No charge for each additional book. 3-7 Days
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