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Zur Kompatibilitat von Marken- und Vertriebsmanagement in der Konsumguterindustrie
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Zur Kompatibilitat von Marken- und Vertriebsmanagement in der Konsumguterindustrie (Paperback)

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Andrea Skimutis zeigt auf, welche Anforderungen die Harmonisierung von Vertrieb und Marketing an die Organisation stellt. Besonderen Wert legt sie auf die gesamtheitliche Geschaftsprozessabwicklung unter Einbezug aller Erfolgsfaktoren (Marke, Handler, Vertriebsschiene).

BusinessBusiness & managementSales & marketing Publisher: Deutscher Universitats-Verlag Publication Date: 28/06/2005 ISBN-13: 9783835000407  Details: Type: Paperback Format: Books
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Dr. Andrea Skimutis war wissenschaftliche Mitarbeiterin von Prof. Dr. Klaus Barth am Lehrstuhl Absatz und Handel der Universitat Duisburg-Essen, Campus Duisburg. Sie ist geschaftsfuhrende Gesellschafterin der Addways Werbeagentur, Lage/Lippe.

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