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Zyklusbasierte Investitions- und Finanzierungsberatung

Zyklusbasierte Investitions- und Finanzierungsberatung (Paperback)

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Heike Brost untersucht, wie der Firmenkundenbetreuer seine traditionell rein finanzwirtschaftlich orientierte Beratung zu einer umfassenden, auch die Investitionsseite seiner Kunden einbeziehenden Beratung ausbauen kann. Vor dem Hintergrund eines konjunkturzyklusbasierten Konzepts und unter Berucksichtigung der Theorie des Beziehungsmanagement zeigt sie, wie dies zum Nutzen sowohl der Bank als auch des Kunden erfolgen kann.

BusinessFinance & accountingFinance Publisher: Deutscher Universitats-Verlag Publication Date: 23/02/2005 ISBN-13: 9783824483068  Details: Type: Paperback Format: Books
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Dr. Heike Brost promovierte bei Prof. Dr. Dr. h.c. Joachim Suchting am Lehrstuhl fur Angewandte Betriebswirtschaftslehre II (Finanzierung und Kreditwirtschaft) der Ruhr-Universitat Bochum. Sie ist Programm-Managerin an der Bankakademie e.V. in Frankfurt am Main.

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