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B2B: How to Build a Profitable E-commerce Strategy

B2B: How to Build a Profitable E-commerce Strategy (Paperback)

£11.99
To Order. Estimated despatch in 1-3 weeks.
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Synopsis

B2B presents the first definitive blueprint for creating a profitable business-to-business e-commerce strategy. Showcasing successful initiatives designed by industry leaders such as Cisco Systems and Dell Computer, as well as lesser-known trailblazers such as VerticalNet and eCredit.com, Michael Cunningham clearly identifies the key issues in assessing opportunities, building technological and organizational capabilities, and designing a successful business-to-business strategy using the full power of the Internet.

BusinessBusiness & managementBusiness strategyBusinessBusiness & managementE-commerce: business aspectsComputing & ITDigital lifestyleInternet guides & online services Publisher: INGRAM PUBLISHER SERVICES US Publication Date: 16/05/2002 ISBN-13: 9780738205229  Details: Type: Paperback Format: Books
Availability: To Order. Estimated despatch in 1-3 weeks.  

Michael J. Cunningham is founder and CEO of the Massachusetts-based Harvard Computing Group, an international business-and-technology consulting firm geared to creating innovative strategies and to developing powerful Web-enabled solutions. He speaks and consults to clients and industry groups internationally and regularly writes articles on Web business and e-commerce for publications such as E-Business Advisor. He lives in Harvard, Massachusetts.

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Location 1st Book Each additional book Average Delivery Time
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