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Content Strategy for the Web
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Content Strategy for the Web (Paperback)

£27.99
Despatched in 2 business days.

Synopsis

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS



BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success?



For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:









Understand content strategy and its business value

Discover the processes and people behind a successful content strategy

Make smarter, achievable decisions about what content to create and how

Find out how to build a business case for content strategy





With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

Computing & ITDatabasesDatabases & the WebComputing & ITDigital lifestyleInternet guides & online servicesInternet gamblingComputing & ITGraphical & digital media applicationsWeb graphics & design Publisher: Pearson Education (US) Publication Date: 10/02/2012 ISBN-13: 9780321808301  Details: Type: Paperback Format: Books
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