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Customer Knowledge Management: People, Processes, and Technology

Customer Knowledge Management: People, Processes, and Technology (Hardback)

Printed to order. Despatched in 2-3 weeks.
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Customer knowledge is becoming the new competitive asset in e-business that enables companies to serve each customer in his or her preferred way, and to nurture profitable and durable customer relationships. As companies grow and interact with more and more customers through increasingly diverse media and channels, having a systematic approach to customer knowledge management becomes critical. ""Customer Knowledge Management: People, Processes, and Technology"" introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy for sustainable competitive advantage. Well-organized and unique, this book provides concise yet comprehensive coverage of CKM concepts, methodologies, tools, issues, applications, and future trends.

BusinessBusiness & managementE-commerce: business aspectsComputing & ITBusiness applications Publisher: IGI Global Publication Date: 15/02/2009 ISBN-13: 9781605662589  Details: Type: Hardback Format: Books
Availability: Printed to order. Despatched in 2-3 weeks.  

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