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Mining the Web: Transforming Customer Data into Customer Value

Mining the Web: Transforming Customer Data into Customer Value (Paperback)

£52.50
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Synopsis

Introduces business and technical managers to the exciting new frontier in database technology Web sites gather a lot of detailed information about customers. Unfortunately, most companies lack the means to use that information to improve their marketing and customer support functions. Considered by most experts to be the new frontier in the database and data warehousing fields, Web mining solves that problem. Coauthored by two bestselling data mining authors, Mining the Web explains, for corporate decision makers, IT managers, and database marketers, how data mining principles and techniques can be applied to various types of Web sites. More importantly, they describe techniques for using the resulting goldmine of business data to develop more effective advertising campaigns and better customer service.

BusinessBusiness & managementBusiness strategyBusinessBusiness & managementSales & marketingMarket researchComputing & ITDatabases Publisher: John Wiley & Sons Inc Publication Date: 05/03/2002 ISBN-13: 9780471416098  Details: Type: Paperback Format: Books
Availability: Unavailable. No reason given.  

GORDON S. LINOFF and MICHAEL J. A. BERRY are the founders of Data Miners Inc. (www.data-miners.com), a consulting firm specializing in data mining. They provide analytic CRM consulting for customer-centric companies on and off the Web. They are the authors of Data Mining Techniques and Mastering Data Mining (both from Wiley).

More books by Gordon S. Linoff

More books by Michael J. A. Berry

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