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Web 2.0: Neue Perspektiven Fur Marketing Und Medien

Web 2.0: Neue Perspektiven Fur Marketing Und Medien (Hardback)

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Synopsis

Neue Technologien und Nutzungsarten machen das Internet interaktiver, neue Formen des Austauschs sind moglich geworden. So gestalten Nutzer Ideen und Produkte mit und werden zu wichtigen Wertschopfungspartnern von Unternehmen. Dies zeigt, dass Web 2.0 mehr ist als nur ein neuer Internet-Hype. Der Band bietet eine praxisorientierte Einfuhrung und einen systematischen Einblick in aktuelle Konzepte und Trends. Renommierte Autoren aus Wissenschaft und Praxis stellen neue Entwicklungen und praktische Anwendungen fur Web 2.0 vor.

BusinessBusiness & managementE-commerce: business aspectsBusinessBusiness & managementManagement & management techniquesBusinessBusiness & managementSales & marketingAdvertisingBusinessIndustry & industrial studiesMedia, information & communication industriesInformation technology industriesComputing & ITBusiness applications Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Publication Date: 25/09/2010 ISBN-13: 9783642137860  Details: Type: Hardback Format: Books
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Gianfranco Walsh ist Inhaber der Professur fur Marketing und elektronischen Handel am Institut fur Management der Universitat Koblenz-Landau sowie Visiting Professor an der AACSB-akkreditierten University of Strathclyde Business School, Glasgow, Grobritannien. Berthold H. Hass ist Inhaber der Professur fur Medienmanagement und Marketing am Internationalen Institut fur Management der Universitat Flensburg. In Forschung und Lehre beschaftigt er sich mit der Betriebswirtschaftslehre neuer Medien, u.a. mit den Grundlagen von Geschaftsmodellen, Gestaltungsmoglichkeiten der Online-Kommunikation sowie der Akzeptanz neuer Medienangebote. Thomas Kilian ist Habilitand in der Arbeitsgruppe Marketing und elektronischen Handel am Institut fur Management der Universitat Koblenz-Landau.

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