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Doing Ads: Approaches for the 21st Century
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Doing Ads: Approaches for the 21st Century (Books & other media combined)

£95.00
Despatched in 2 business days.

Synopsis

Extend pupils' media literacy skills through historic and state-of-the-art ads and campaigns Develop speaking and listening, independent thinking and functional literacy skills through engaging simulations, role-play and hands-on production work Debate the ethics and regulation of controversial, shocking or misleading advertising Write briefs and evaluations, plan campaign strategies, and create advertising texts across different media platforms Discuss the big issues - health, life-style, commercialism, online safety and more Discover the language, appeals and impact of charity and cause-related advertising Explore changes in the advertising industry in comic-strip format Investigate the relationship between advertising, social and cultural contexts, and technology Doing Ads on DVD Case studies on the language of branding: IKEA, Coke and Levi's Powerful cause-related and public information campaigns, from NSPCC to Make Poverty History The development of Lucozade from 1960s to today, and the challenges of web-based advertising A comic-strip guide to how an ad is made Interviews with an advertising director and a regulator Galleries of print advertising and student artwork

Children'sEducational materialEducational: English language & literacyEducationTeaching SkillsTeaching of a specific subjectTeachers' classroom resources & material Publisher: English & Media Centre Publication Date: 01/06/2008 ISBN-13: 9781906101022  Details: Type: Books & other media combined Format: Books
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Delivery

Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery FREE FREE 3-5 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

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