Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
Market Matters: Applied Rhetoric Studies and Free Market Competition

Market Matters: Applied Rhetoric Studies and Free Market Competition (Hardback)

£61.50
To Order. Estimated despatch in 1-3 weeks.
Email me when back in stock

Synopsis

Much of the theory underlying technical communication, rhetoric, composition, and college English in general comes from a decidedly socialist/Marxist perspective, ones that espouses strong anti-Capitalist, anti-competitive statements. While members of the academy have learned much about cultural artifacts and practices from these methodologies and critiques, they are also disenfranchised from the larger world-view - free-market, competitive, and capitalistic. This volume, a collection of 11 scholarly essays, begins to fill this gap by asserting a theoretical and practical stance based on free-market mechanisms and behaviors. Through a variety of approaches - from broad argument to specific examples of market behaviors, from historical criticism to case studies - this collection makes the case that, despite fears expressed by numerous critics of capitalism, technical communication and rhetoric and composition retain all their force, rationale, and value when expressed in free-market terms. Specifically, the collection argues that writing disciplines have market value and that Marxist approaches to the fields are not capable of promoting this value.

It follows, then, that participants in these fields need to begin viewing themselves as market-players instead of reactionaries. A second general argument is that markets are inherently rhetorical, meaning that they create information, are subject to socially constructed trends, persuade and communicate values and ideas. In other words, the market is a natural and logical domain for rhetorical study and participation. Finally, a third argument is that certain activities, distance education foremost among them, create value for these academic fields. If we see our fields as having market value, we do not need to view distance education as a threat to writing disciplines, but rather an opportunity for growth and development. Locke Carter, the editor and lead essayist, holds not only a PhD in Rhetoric from the University of Texas at Austin, but also an MBA from the University of Texas at Austin.

EducationEducation TheoryHigher & further education, tertiary educationLanguages with Grant & CutlerLearning & Reference By SubjectWriting skills Publisher: Hampton Press Publication Date: 30/09/2004 ISBN-13: 9781572735743  Details: Type: Hardback Format: Books
Availability: To Order. Estimated despatch in 1-3 weeks.  

More books by Locke Carter

More books by Michael Williamson

More books by David A. Jolliffe

Leave Review

Delivery

Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Second Class Available free for ALL orders. No charge for each additional book. 3-7 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

The Data Team Procedure: A Systematic...
(Paperback)
Kim Schildkamp; Maaike Smit
 
 
£40.99
 
Education, Poverty and Global Goals...
(Hardback)
Elaine Unterhalter; Jenni Karlsson;...
 
 
£105.00
 
How to Survive University
(Hardback)
Mike Haskins; Clive Whichelow; Kate...
 
 
£6.99
 
Creativity in the Classroom: Schools...
(Paperback)
Alane Jordan Starko
 
 
£52.99
 
Latest Blog
Blog - J R Wallis on Monsters as Metaphors
16/08/2017

J R Wallis questions the conventional view of monsters as metaphors for the worries we have about the state of the world around us.

#FoylesFive: Creative Women
14/08/2017

Meg from the Web Team tells us why she loves to learn about creative, dynamic women.

Blog - What are the Books Teachers Never Tire of Teaching?
14/08/2017

The Secret Teacher talks about the books that keep on giving year after year.

View all Blog Entries
Twitter
Show/Hide Tweets
© W&G Foyle Ltd