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Marketing: A Global Perspective (with CourseMate and eBook Access Card)

Marketing: A Global Perspective (with CourseMate and eBook Access Card) (Books & other media combined)

£100.98
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Synopsis

Marketing: A Global Perspective is the much-anticipated EMEA edition of Grondslagen van de Marketing, the market leader in the Netherlands for over 25 years. In this bestseller, Dr Bronis Verhage strikes the right balance between marketing theory and practice.



The text features perspectives from Europe, the Middle East, Africa and the wider world, embedded in a global context, offering a cutting-edge review of new priorities in marketing, as illustrated by a diverse selection of analyses of world-class companies' customer-focused strategies.



**NOT FOR SALE TO THE NETHERLANDS**

BusinessBusiness & managementSales & marketingEducationTeaching SkillsTeaching skills & techniques Publisher: Cengage Learning EMEA Publication Date: 01/03/2013 ISBN-13: 9781408064979  Details: Type: Books & other media combined Format: Books
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Dr Bronis Verhage is Professor of Marketing at Georgia State University's Robinson College of Business in Atlanta, USA. A Dutch national and an American resident, Bronis has taught in the United Arab Emirates and at European business schools. He has published numerous articles on marketing in leading academic journals including the International Journal of Research in Marketing and Journal of the Academy of Marketing Science.

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Location 1st Book Each additional book Average Delivery Time
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