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Marketing Literature: The Making of Contemporary Writing in Britain

Marketing Literature: The Making of Contemporary Writing in Britain (Paperback)

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Synopsis

This is an important study of the publishing of contemporary writing in Britain. It analyzes the changing social, economic and cultural environment of the publishing industry in the 1990s-2000s, and investigates its impact on genre, authorship and reading. It includes case studies of Trainspotting and the His Dark Materials trilogy.

BusinessIndustry & industrial studiesMedia, information & communication industriesPublishing industryEssays & WritingLiterary CriticismLiterary studies: generalLiterary studies: from c 1900 -Philosophy, Psychology & Social SciencesMedia Studies Publisher: Palgrave Macmillan Publication Date: 11/10/2007 ISBN-13: 9780230228474  Details: Type: Paperback Format: Books
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CLAIRE SQUIRES is Professor of Publishing Studies and Director of the Stirling Centre for International Publishing and Communication at the University of Stirling, UK. Her previous books include Philip Pullman, Master Storyteller: A Guide to the Worlds of His Dark Materials (2007) and she is co-Volume editor of the Cambridge History of the Book in Britain Volume 7: The Twentieth Century and Beyond (2013). She previously worked at Hodder Headline publishers.

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