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Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers
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Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers (Paperback)

£27.95
Usually despatched within 2 weeks.

Synopsis

Cases in Advertising and Marketing Management offers readers, whether new managers or students, opportunities to practice their abilities on realistic business situations. The authors, a professor of advertising and an agency executive, draw on their experiences in forty scenarios, each of which focuses on sample problem to analyze and uses discussion prompts to help readers work through it. This provocative book gives readers insight into the situations they will face in management positions and helps them develop valuable decision-making skills.

Sport & Hobbies Publisher: Rowman & Littlefield Publication Date: 12/10/2006 ISBN-13: 9780742538368  Details: Type: Paperback Format: Books
Availability: Usually despatched within 2 weeks. Login for Quick Checkout Add to Basket

Edd Applegate is professor of advertising at Middle Tennessee State University. He has written several books, including Strategic Copywriting: How to Create Effective Advertising. Art Johnsen is managing partner at Locomotion Creative in Nashville, Tennessee, which he co-founded in 1998. He received his M.B.A. from the University of Virginia.

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Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery FREE FREE 3-5 Days
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