Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
The Origin of Ideas: Blending, Creativity, and the Human Spark

The Origin of Ideas: Blending, Creativity, and the Human Spark (Hardback)

£23.99
Usually despatched in 7-10 days.
Order now for Free delivery in the UK.
More on delivery...

Synopsis

Why are we so innovative? Where do new ideas come from? Why are human beings so exceptionally good at innovation, leaving other species mentally in the dust? How can we hold onto new ideas once they are formed? This book explores the claim that the human spark, the source of innovation and the origin of ideas, was an advance that occurred in a particular kind of mental operation, which Turner calls blending. Blending is our ability to take two ideas or more and create a new idea from the "blend." And what is so fascinating is how human beings are able to engage in blending almost without effort and usually unconsciously. It appears to be second nature to us, how we live and breathe in the course of processing information and ideas. Human beings are profoundly different from all other species in this ability. While many species can do what we cannot-fly, run amazingly fast, see in the dark-only human beings can innovate. Beginning somewhere in the Paleolithic Age, everything changed in the course of human events. Before that, we were a bunch of large mammals. After that, we were poised to take over the world.

Turner makes the controversial and provocative claim that what made human advances possible was the ability to engage in the virtuosity of blending, which is everywhere apparent in our cultural record-in our creations and innovations-it is the origin of our ideas. Turner's theory of blending is featured in Jonah Lehrer's bestselling book, Imagine, and this book will be the first to lay out this theory in detail for a lay audience and academics tackling the nature of the human brain and the fascinating puzzle of what it means to be human.

Health & WellbeingHealth & PsychologyPopular psychologyPhilosophy, Psychology & Social SciencesPsychologyChild & developmental psychologyPhilosophy, Psychology & Social SciencesPsychologyCognition & cognitive psychologyPhilosophy, Psychology & Social SciencesPsychologySocial, group or collective psychology Publisher: Oxford University Press Publication Date: 13/02/2014 ISBN-13: 9780199988822  Details: Type: Hardback Format: Books
Availability: Usually despatched in 7-10 days. Login for Quick Checkout Add to Basket

Mark Turner, Ph.D., is Institute Professor and Professor of Cognitive Science at Case Western Reserve University. He is the founding director of the Cognitive Science Network and co-director of the Red Hen Lab. He has been a fellow of the Institute for Advanced Study, the John Simon Guggenheim Memorial Foundation, the Center for Advanced Study in the Behavioral Sciences, and the National Humanities Center.

More books by Mark Turner

Leave Review

Delivery

Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery FREE FREE 3-5 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

Stop Bullying Yourself!: Identify ...
(Paperback)
Anna Marie Frank
 
 
£11.95
 

Currently out of stock

The Power of YES: positive and...
(Paperback)
Abbie Headon
 
 
£9.99
 
Un-Settling: How to Help Your Kids by...
(Paperback)
Maggie McReynolds
 
 
£9.95
 

Currently out of stock

Flipping the Fairytale: The Six Magic...
(Paperback)
Cindi Laree
 
 
£10.95
 

Currently out of stock

Latest Blog
Read an extract from Everything I Know About Love
20/04/2018

Dolly Alderton's Everything I Know About Love is an honest, funny and uplifting account of growing up and being enough.

An extract from The Fire This Time
18/04/2018

Edited by National Book Award-winning author Jesmyn Ward, The Fire This Time is a collection of essays and poems exploring black experience in modern-day America, in a response to James Baldwin's groundbreaking 1963 essay collection The Fire Next Time.

Swither, Shoogle, Wheesht - Kirsty Logan on the language of The Gloaming
17/04/2018

Kirsty Logan's second novel, The Gloaming, is a swirling tale threaded through with magic, heartbreak, love and mermaids. It is studded with evocative but perhaps unfamiliar words, adding atmosphere, mood and expression. Exclusively for Foyles, she has written about some of these Scottish words, that head up each chapter of the book.

View all Blog Entries
Twitter
Show/Hide Tweets
© W&G Foyle Ltd