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Advertising and Democracy in the Mass Age

Advertising and Democracy in the Mass Age (Hardback)

£122.00
Printed to order. Despatched in 2-3 weeks.
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Synopsis

This book examines the relationships between the social problems of the mass age, developments in late twentieth-century capitalism, the growth of a mass media advertising system, and the operation and assumptions of liberal democracy. Advertising must sell, not only goods and services, but also definitions of life and of status, images, hopes and feelings. In turn, the very universality of advertising, and its acceptance as a mode of communication, have forced the political system into the same mould.

BusinessIndustry & industrial studiesMedia, information & communication industriesAdvertising industryHistory & PoliticsPolitics & governmentPolitical ideologiesLiberalism & centre democratic ideologiesHistory & PoliticsPolitics & governmentPolitical structure & processesPolitical structures: democracyPhilosophy, Psychology & Social Sciences Publisher: Palgrave Macmillan Publication Date: 10/10/1991 ISBN-13: 9780333488706  Details: Type: Hardback Format: Books
Availability: Printed to order. Despatched in 2-3 weeks.  

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