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Campaign Craft: The Strategies, Tactics and Art of Political Campaign Management

Campaign Craft: The Strategies, Tactics and Art of Political Campaign Management (Hardback)

£67.00
Unavailable. No reason given.
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Synopsis

Shea and Burton present and updated and expanded version of Shea's 1996 guide to and analysis of modern American political campaign communication. Bringing to bear both academic and professional experience, they cover all aspects of present-day political campaigns from understanding the context of a particular campaign (national trends, the media market, demographic research, etc.) to strategic thinking (developing an overall theme and strategy), and to specific voter contact techniques (the tactical use of fundraising, paid media, free media--including the Internet--and get-out- the-vote drives). Throughout the text, Shea and Burton's discussion and anlaysis is peppered with examples from national, state- level, and local campaigns. This comprehensive guide is must reading for all those interested in the campaign process, including candidates and political activists as well as scholars, researchers, and students involved with American politics and political communication. 001 0275972887

History & PoliticsPolitics & governmentPolitical control & freedomsPolitical campaigning & advertising Publisher: ABC-CLIO Publication Date: 01/06/2001 ISBN-13: 9780275970932  Details: Type: Hardback Format: Books
Availability: Unavailable. No reason given.  

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