Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
Media Competition and Coexistence: The Theory of the Niche

Media Competition and Coexistence: The Theory of the Niche (Hardback)

£70.00
Printed to order. Despatched in 2-3 weeks.
Email me when back in stock

Synopsis

This volume considers how media firms, as well as entire industries, exist and persist over time despite what often seems to be intense competition for such resources as audiences and advertisers. Addressing competition within and among media organizations and industries, including broadcasting, cable, and the Internet, author John W. Dimmick studies the media industries through the niche theory lens, developed by bioecologists to explain competition and coexistence. He examines the targets of the different media--audience, advertisers, money--and how they compete, using examples from a variety of studies. Each chapter incorporates relevant economic constructs into the analytic framework. This approach includes the use of economics of scale to explain selection and firm mortality in newspapers and movie theaters; the application of the transaction costs concept to explicate the rise of advertising agencies; the employment of the strategic group concept in analyzing the niche breadth strategy; and the measurement of gratifications-utilities.

A comprehensive overview of the determinants of media competition and coexistence, Media Competition and Coexistence: The Theory of the Niche offers unique insights for scholars, students, researchers, and practitioners in media economics, management, and business.

BusinessBusiness & managementBusiness competitionBusinessIndustry & industrial studiesMedia, information & communication industries Publisher: Taylor & Francis Inc Publication Date: 13/10/2002 ISBN-13: 9780805837872  Details: Type: Hardback Format: Books
Availability: Printed to order. Despatched in 2-3 weeks.  

More books by John W. Dimmick

Leave Review

Delivery

Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery FREE FREE 3-5 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

Ringtone: Exploring the Rise and Fall...
(Hardback)
Yves L. Doz; Keeley Wilson
 
 
£30.00
 
The Robots are Coming: A Human's...
(Paperback)
John Pugliano
 
 
£9.99
 
Feminists and Queer Theorists Debate...
(Hardback)
Alison Pullen; Nancy Harding; Mary...
 
 
£77.95
 
Building the Agile Business through...
(Paperback)
Neil Perkin; Peter Abraham
 
 
£19.99
 
Latest Blog
#FoylesFive: Foreign Languages Part One
08/12/2017

Our knowledgeable and fabulous Languages Department have put together a great selection of books, to help share the magic of reading in every language. First up we have books in Italian, Portugese and Swedish.

Crime, Responsibility and Morality: The Impact of Siberian Exile on Fyodor Dostoevsky
08/12/2017

Daniel describes how Siberian exile was the great writer Fyodor Dostoevsky’s foundational experience as an author and thinker.

#FoylesFive: Classical Languages
07/12/2017

The team from our Languages Department pick a selection of titles on language and its historical and contemporary importance.

View all Blog Entries
Twitter
Show/Hide Tweets
© W&G Foyle Ltd