Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
Negative Political Advertising: Coming of Age

Negative Political Advertising: Coming of Age (Hardback)

£80.00
Printed to order. Despatched in 2-3 weeks.
Email me when back in stock

Synopsis

This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater clarity in explaining and evaluating them, the book addresses effectiveness questions such as: What works? When? Why? and How?

History & PoliticsPolitics & governmentPhilosophy, Psychology & Social SciencesMedia Studies Publisher: Taylor & Francis Inc Publication Date: 13/05/1991 ISBN-13: 9780805808346  Details: Type: Hardback Format: Books
Availability: Printed to order. Despatched in 2-3 weeks.  

More books by Karen S. Johnson-Cartee

More books by Gary Copeland

Leave Review

Delivery

Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery FREE FREE 3-5 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

The Fires of Adversity in Latin...
(Paperback)
Faith Mishina
 
 
£20.00
 

Currently out of stock

Depicting Female Suicide Bombers:...
(Paperback)
Bina Patel
 
 
£20.06
 

Currently out of stock

The Founders' Revolution: The...
(Paperback)
Michael S. Law
 
 
£11.95
 

Currently out of stock

Technology and International...
(Paperback)
Bhaskar Balakrishnan
 
 
£27.99
 
Latest Blog
#FoylesFive: Foreign Languages Part Two
13/12/2017

Our knowledgeable Languages Department have put together a great selection of books, to help share the magic of reading in every language. Here are their Dutch, Russian and Polish selections.

#FoylesFive: The Last Jedi
12/12/2017

As Star Wars: The Last Jedi drops out of hyperspace and into a cinema near you, Matt from our Web Team gives us his selection of the best Last Jedi books.

#FoylesFive: Foreign Languages Part One
08/12/2017

Our knowledgeable and fabulous Languages Department have put together a great selection of books, to help share the magic of reading in every language. First up we have books in Italian, Portugese and Swedish.

View all Blog Entries
Twitter
Show/Hide Tweets
© W&G Foyle Ltd