Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
How the Brain Processes Multimodal Technical Instructions
Foyalty 364

How the Brain Processes Multimodal Technical Instructions (Hardback)

£120.00
Usually despatched within 2 weeks.

Synopsis

While Aristotle acknowledges the connection between rhetoric, biology, and cognitive abilities, scholarship continues to struggle to integrate the fields of rhetoric and neurobiology. Drawing on recent work in neurorhetoric, this book offers a model that integrates multimodal rhetorical theory and multisensory neural processing theory pertaining to cognition and learning. Using existing theories from multimodal rhetoric and specific findings from neurobiological studies, the author develops a model that integrates concepts from both fields, bridging, if not uniting, them. He also discusses possible applications of the new model, with specific case studies related to training and instruction. These applications include various media used in instructional and training contexts, such as print, slide shows, videos, simulations, and hands-on training. The book thus introduces concepts of cognitive neuroscience to multimodal rhetorical theory and facilitates theorization combining multimodal rhetoric and multisensory cognition, and serves as a vehicle by which readers can better understand the links between multimodal rhetoric and cognitive neuroscience associated with technical communication. Integrating case studies from industry and practice, the text makes explicit connections between academic scholarship and workplace preparation. It also describes how interdisciplinary research can contribute to pharmaceutical research, as well as the development of productive instructional materials. Rhetoric is affected by how the brain of any member of a given audience can process information. This book can promote further research-qualitative and quantitative-to develop a better understanding of the relationship between multimodal messages and how the brain processes such information.

Languages with Grant & CutlerLinguisticsPsycholinguisticsPhilosophy, Psychology & Social SciencesInterdisciplinary studiesCommunication studies Publisher: Baywood Publishing Company Inc Publication Date: 30/01/2016 ISBN-13: 9780895038937  Details: Type: Hardback Format: Books
Availability: Usually despatched within 2 weeks. Login for Quick Checkout Add to Basket

Dirk Remley has taught business writing and technical writing courses for over 20 years at Kent State University, USA where he also earned a PhD in rhetoric and composition. His publications pertain to literacy practices and writing pedagogies, particularly those connected to workplace communication. He has published work in the Community Literacy Journal, Across the Disciplines, Computers and Composition Online, Computers and Composition, and Writing and Pedagogy, in addition to multiple handbook chapters. He has also made presentations at numerous national conferences.

More books by Dirk Remley

Leave Review

Delivery

Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery FREE FREE 3-5 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

Mind Matters in SLA
(Paperback)
Clare Wright; Thorsten Piske; Martha...
 
 
£39.95
 
Demonstratives in Cross-Linguistic...
(Hardback)
Stephen Levinson; Sarah Cutfield;...
 
 
£95.00
 
Second Language Task-Based...
(Hardback)
Peter Skehan
 
 
£110.00
 
English as a Foreign Language in ...
(Hardback)
Christo Moskovsky; Michelle Picard
 
 
£105.00
 
© W&G Foyle Ltd
Foyles uses cookies to help ensure your experience on our site is the best possible. Click here if you’d like to find out more about the types of cookies we use.
Accept and Close