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Promotion, Popularisation and Pedagogy: An Analysis of the Verbal and Visual Strategies in the COE's Human Rights Campaigns

Promotion, Popularisation and Pedagogy: An Analysis of the Verbal and Visual Strategies in the COE's Human Rights Campaigns (Hardback)

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Since its creation in 1949, the Council of Europe has concentrated most of its efforts on promoting the protection of human rights. In this field it has proved to be extremely effective, especially during the last six years when it has introduced a number of legal initiatives. The Organisation has launched a range of campaigns to raise public awareness, primarily focusing on the Right to Life but also highlighting the importance of social and cultural rights. By investigating the Council of Europe's most recent public campaigns, this study aims to identify the linguistic and visual means of persuasion used to promote and disseminate human rights protection. The multimodal text analysis highlights the various elements of Promotion, Popularisation, and Pedagogy (the 3 Ps) which subtly overlap, both to raise awareness on human rights issues and promote the Institution itself. This book will be of interest to researchers and students in human rights, linguistics, rhetoric and communication studies.

History & PoliticsPolitics & governmentPolitical control & freedomsPolitical campaigning & advertising Publisher: Cambridge Scholars Publishing Publication Date: 01/09/2013 ISBN-13: 9781443849425  Details: Type: Hardback Format: Books
Availability: To Order. Estimated despatch in 1-3 weeks.  

Sole Alba Zollo is a Postdoctoral Fellow at the University of Naples Federico II in Italy and an English Teaching Assistant for the Departments of Political Science, Languages and Law. She holds a PhD in English for Special Purposes (ESP) from the University of Naples Federico II. Her research interests include multimodal discourse analysis, ELF in institutional contexts, gender studies, and rhetoric. Evidence of these interests can be found in her publications and her participation in various international interdisciplinary conferences and seminars. She is currently focusing on human rights discourse and on the interaction between words and images in public communication campaigns.

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