Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
Dynamic Models of Advertising Competition
Foyalty 333

Dynamic Models of Advertising Competition (Hardback)

£109.99
Usually despatched within 2 weeks.

Synopsis

I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. The of differential games dynamic interpretation and game theoretic foundation form a powerful and vital methodology for helping us study and understand marketing competition. This second edition offers a blend of what proved to be successful with the first edition and new material. The first two chapters, reviewing empirical and modeling research, have been updated to include contributions in the last decade that have advanced the area. I have not changed the essential content in the duopoly analyses in chapters 3, 4, and 5. A notable addition to the present edition are the new chapters, 6, 7, and 8, which offer analysis of three triopoly models. In the final chapter, I offer my summary view of the area and hope for continued contributions. I want to express my appreciation for the support of Josh Eliashberg, editor of the International Series in Quantitative Marketing, as well as Zachary Rolnik, Director, and David Cella, Publishing Editor, of Kluwer. Their encouragement has provided crucial motivation in this endeavor.

BusinessBusiness & managementSales & marketingAdvertisingBusinessBusiness & managementSales & marketingMarket researchScience & MathematicsMathematicsApplied mathematicsMathematical modelling Publisher: Springer-Verlag New York Inc. Publication Date: 01/10/2002 ISBN-13: 9781402072673  Details: Type: Hardback Format: Books
Availability: Usually despatched within 2 weeks. Login for Quick Checkout Add to Basket

More books by Gary M. Erickson

Leave Review

Delivery

Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery FREE FREE 3-5 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

Better
(Paperback)
John Grant
 
 
£25.00
 
The Handbook of Communication...
(Hardback)
Jd Wallace; Dennis Becker
 
 
£45.00
 
Goods: Advertising, Urban Space, and...
(Paperback)
Emanuele Coccia; Marissa Gemma
 
 
£20.99
 
Goods: Advertising, Urban Space, and...
(Hardback)
Emanuele Coccia; Marissa Gemma
 
 
£76.00
 
© W&G Foyle Ltd
Foyles uses cookies to help ensure your experience on our site is the best possible. Click here if you’d like to find out more about the types of cookies we use.
Accept and Close