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Focus Groups: Theory and Practice

Focus Groups: Theory and Practice (Paperback)

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Synopsis

The book is known for its accessibility, the step-by-step nature of the advice, comprehensiveness of the treatment of focus groups, and its historical perspective.

Philosophy, Psychology & Social SciencesSociologySocial research & statisticsReference & ResearchResearch & information: generalResearch methods: general Publisher: SAGE Publications Inc Publication Date: 01/12/2014 ISBN-13: 9781452270982  Details: Type: Paperback Format: Books
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Prem Shamdasani, Ph.D. is Associate Professor of Marketing; Associate Dean, Executive Education; Academic Director, Asia-Pacific Executive (APEX) MBA Program; Co-Director, Stanford-NUS Executive Program in International Management Program and Director, Advanced Management Program at the NUS Business School, National University of Singapore. He holds a BBA degree with first class honors from the National University of Singapore, and received his PhD in Marketing from the University of Southern California, Los Angeles. His research and teaching interests include Brand Management, New Product Marketing, Retail Strategy, Relationship Marketing, and Cross-Cultural Consumer Behavior. He has taught in the Singapore and internationally, and has received numerous commendations and awards for teaching excellence. Aside from teaching graduate and executive MBA courses, Dr Shamdasani is very active in executive development and training and has worked with more than 80 companies globally such as Caterpillar, J&J, L'Oreal, McDonalds, Nokia, Sony, Samsung, IBM, Microsoft, 3M, DuPont, Asahi Glass, Philips, Siemens, Alcatel-Lucent, Singapore Airlines, UPS, AP Moeller Maersk, Roche, Bayer Healthcare, GSK, Deutsche Bank, HSBC, Barclays, Ernst & Young, KPMG, Deloitte, Danone, Nestle, Suntory, Volvo, Ikea, Carrefour, Royal Ahold, NTUC Incheon Int'l Airport, UPS, Wipro, Singapore Tourism Board, UNICEF, USDA, Ministry of Foreign Affairs (Singapore) and Commonwealth Secretariat (UK). He is also actively involved in focus group research for consumer products companies and social marketing programs. His research publications have appeared in the leading regional and international journals and include the Journal of Consumer Research, European Journal of Marketing, Journal of Advertising Research, Asian Journal of Marketing, Asia Pacific Journal of Management and the Journal of Retailing and Consumer Services.

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