Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
Marketing Management Support Systems: Principles, Tools, and Implementation

Marketing Management Support Systems: Principles, Tools, and Implementation (Hardback)

£155.50
Printed to order. Despatched in 2-3 weeks.
Email me when back in stock

Synopsis

Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into applicable marketing knowledge. Consequently, companies are making major investments in such marketing decision aids. This book is the first comprehensive, systematic textbook on marketing management support systems. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation. The book takes a demand-oriented approach. Decision aids for marketing managers can only be effective if they match with the thinking and reasoning process of the decision makers who use them. Consequently, the important questions addressed in this book are: how do marketing managers make decisions; how can marketing management support systems help to overcome several (cognitive) limitations of human decision makers; and what is the most appropriate type of management support system for assisting the problem-solving methods employed by a marketing decision-maker?

BusinessBusiness & managementSales & marketing Publisher: Springer Publication Date: 30/04/2000 ISBN-13: 9780792386155  Details: Type: Hardback Format: Books
Availability: Printed to order. Despatched in 2-3 weeks.  

More books by B. Wierenga

More books by Gerrit Van Bruggen

Leave Review

Delivery

Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery FREE FREE 3-5 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

You Can't Google It: The Compelling...
(Paperback)
Phyllis Weiss Haserot
 
 
£10.95
 

Currently out of stock

Fool Willing: The Secret Power of ...
(Paperback)
Kathy Oppegard
 
 
£9.95
 

Currently out of stock

Strategic Marketing Management, 9th...
(Paperback)
Alexander Chernev
 
 
£35.95
 

Currently out of stock

Strategic Marketing Management, 9th...
(Hardback)
Alexander Chernev
 
 
£95.00
 

Currently out of stock

Latest Blog
#FoylesFive: Foreign Languages Part One
08/12/2017

Our knowledgeable and fabulous Languages Department have put together a great selection of books, to help share the magic of reading in every language. First up we have books in Italian, Portugese and Swedish.

Crime, Responsibility and Morality: The Impact of Siberian Exile on Fyodor Dostoevsky
08/12/2017

Daniel describes how Siberian exile was the great writer Fyodor Dostoevsky’s foundational experience as an author and thinker.

#FoylesFive: Classical Languages
07/12/2017

The team from our Languages Department pick a selection of titles on language and its historical and contemporary importance.

View all Blog Entries
Twitter
Show/Hide Tweets
© W&G Foyle Ltd