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Music in the Market
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Music in the Market (Paperback)

£15.95
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Synopsis

Cusic examines the music business in the context of popular culture, the ways that popular music is disseminated in the American commercial market, the money flow, talent acquisition and development, artwork and promotion, and the strategies of multinational recording companies as they market music to consumers through media and retailers. He also discusses the marketing of specialty music--classical, gospel, jazz, bluegrass, rap, and folk, by small independent labels.

Music & DanceMusic BooksMusic: styles & genresPhilosophy, Psychology & Social SciencesCultural Studies Publisher: University of Wisconsin Press Publication Date: 31/12/1998 ISBN-13: 9780879726942  Details: Type: Paperback Format: Books
Availability: Printed to order. Despatched in 2-3 weeks.  

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