Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
The Sounds of Capitalism: Advertising, Music, and the Conquest of Culture

The Sounds of Capitalism: Advertising, Music, and the Conquest of Culture (Hardback)

Usually despatched in 7-10 days.
Order now for Free delivery in the UK.
More on delivery...


From the early days of radio through the rise of television after World War II to the present, music has been used more and more often to sell goods and establish brand identities. And since at least the 1920s, songs originally written for commercials have become popular songs, and songs written for a popular audience have become irrevocably associated with specific brands and products. Today, musicians move flexibly between the music and advertising worlds, while the line between commercial messages and popular music has become increasingly blurred. "The Sounds of Capitalism" is the untold story of this infectious part of our musical culture. Here, Timothy D. Taylor tracks the use of music in American advertising for nearly a century, from variety shows like "The Clicquot Club Eskimos" to the rise of the jingle, from the postwar growth of consumerism, to the more complete fusion of popular music and consumption in the 1980s and after. Taylor contends that today there is no longer a meaningful distinction to be made between music in advertising and advertising music.

To make his case, he draws on rare archival materials, the extensive trade press, and hours of interviews with musicians ranging from Barry Manilow to unknown but unforgettable jingle singers. "The Sounds of Capitalism" is the first book to truly tell the history of music used in advertising in the United States, and an original contribution to this little-studied part of our cultural history.

Timothy D. Taylor is professor in the Department of Ethnomusicology and Musicology at the University of California, Los Angeles. He is the author of Global Pop: World Music, World Markets; Strange Sounds: Music, Technology, and Culture; and Beyond Exoticism: Western Music and the World.

More books by Timothy Dean Taylor

Leave Review


Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery FREE FREE 3-5 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

Goods: Advertising, Urban Space, and...
Emanuele Coccia; Marissa Gemma
The Aisles Have Eyes: How Retailers...
Joseph Turow
Strategic Stakeholder Engagement
Christopher Anastasi
Latest Blog
The End of the F***ing World creator, Charles Forsman, picks his favourite coming of age books

The End of the F***ing World creator, Charles Forsman, picks his favourite coming of age books.

#FoylesFive: Annihilation

With the release of Annihilation on Netflix it's the perfect time to catch up with the book that starts Jeff VanderMeer's unsettling Southern Reach trilogy.

#FoylesFave: Frankenstein in Baghdad

Judy, our Middle Eastern Languages expert here at Foyles, shares her thoughts on the newly translated Frankenstein in Baghdad.

View all Blog Entries
Show/Hide Tweets
© W&G Foyle Ltd