Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
Agricultural Marketing and Consumer Behavior in a Changing World

Agricultural Marketing and Consumer Behavior in a Changing World (Paperback)

£149.00
Printed to order. Despatched in 2-3 weeks.
Email me when back in stock

Synopsis

As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution channel dominators - manufacturers of branded consumer products - are trying hard to defend their positions against retailers, who gather and use information about the consumer to streamline their enterprises and strengthen their ties with the consumer. The agricultural producers, meanwhile, face increased regulations with regard to food additives, pesticides, and herbicides. Pressures rise as their business becomes more specialized and capital-intensive than that of their predecessors. Finally, the larger political climate is not so favorable to agriculture, which now has to compete in the global market without significant government support. This title describes and interprets changes in the domain of agriculture and food.

The contributors develop the theme of taking an interdisciplinary approach to coping with these changes, using concepts and methods developed in general marketing, which are adapted so as to apply to the particular characteristics of the food and agriculture sector. This book is published to honor the distinguished career of Professor Mathew T.G. Meulenberg from Wageningen Agricultural University, on the occasion of his retirement in September 1996. As a scientist, teacher, and advisor to the agribusiness and the government, Professor Meulenberg has made an important contribution to the development of marketing, inside and outside the domain of agriculture.

BusinessBusiness & managementManagement & management techniquesBusinessBusiness & managementSales & marketingBusinessEconomicsNatural World & The EnvironmentAgriculture & farmingAgricultural science Publisher: Springer-Verlag New York Inc. Publication Date: 30/09/2012 ISBN-13: 9781461378792  Details: Type: Paperback Format: Books
Availability: Printed to order. Despatched in 2-3 weeks.  

Michel Wedel (1957) is Professor of Marketing Research at the Department of Economics, University of Groningen, The Netherlands.

More books by Berend Wierenga

More books by Aad van Tilburg

More books by Klaus Gunter Grunert

More books by Jan-Benedict E. M. Steenkamp

More books by Michel Wedel

Leave Review

Delivery

Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Second Class Available free for ALL orders. No charge for each additional book. 3-7 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

Introduction to Arts Management
(Paperback)
Jim Volz; Jim Volz
 
 
£19.99
 
Think Opposite: Using the Domino...
(Paperback)
Alison Donaghey
 
 
£9.95
 

Currently out of stock

Think Opposite: Using the Domino...
(Hardback)
Alison Donaghey
 
 
£18.95
 

Currently out of stock

Latest Blog
ZED Books: The role of the independent publisher in a content-obsessed world
18/08/2017

Indie publisher ZED Books have a radical approach to their books and their company structure. Here, they talk to us about the role independent publishers can play in a world of ever expanding (and less than reliable) information sources.

Blog - J R Wallis on Monsters as Metaphors
16/08/2017

J R Wallis questions the conventional view of monsters as metaphors for the worries we have about the state of the world around us.

#FoylesFive: Creative Women
14/08/2017

Meg from the Web Team tells us why she loves to learn about creative, dynamic women.

View all Blog Entries
Twitter
Show/Hide Tweets
© W&G Foyle Ltd