Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
Advertising and Public Relations Research: 2014

Advertising and Public Relations Research: 2014 (Paperback)

£47.99
Usually despatched in 7-10 days.
Order now for Free delivery in the UK.
More on delivery...

Synopsis

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.

BusinessBusiness & managementSales & marketingAdvertisingBusinessBusiness & managementSales & marketingPublic relationsPhilosophy, Psychology & Social SciencesMedia Studies Publisher: Taylor & Francis Inc Publication Date: 14/02/2014 ISBN-13: 9780765636065  Details: Type: Paperback Format: Books
Availability: Usually despatched in 7-10 days. Login for Quick Checkout Add to Basket

Donald W. Jugenheimer is an author, researcher, consultant and educator. His specialties are communication, advertising and media management, media economics and advertising media. He has authord or co-authored 20 books. Larry D. Kelley is a Professor of Advertising at the University of Houston, USA. He teaches advertising media planning, advertising account planning, and prinicples of advertising, among other classes. He has authored or co-authored 7 books. Jerry Hudson is Professor of Advertising at Texas Tech University, USA. He teaches advertising, electronic media, research methods, and data analysis, and he has published in Health Marketing Quarterly, Journalism Educator, Journalism Quarterly, Social Science Journal and Southwestern Mass Communications Journal. Samuel D. Bradley is Visiting Associate Professor at the University of South Florida, USA. His research has been published in the Journal of Advertising, Media Psychology, Psychology & Marketing, Journal of Consumer Psychology, and Human Communication Research, among others.

More books by Donald W. Jugenheimer

More books by Larry D. Kelley

More books by Jerry C. Hudson

More books by Samuel D. Bradley

Leave Review

Delivery

Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery FREE FREE 3-5 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

Goods: Advertising, Urban Space, and...
(Hardback)
Emanuele Coccia; Marissa Gemma
 
£73.00
£76.00
 
Jim Heimann: 20th Century Alcohol &...
(Hardback)
Allison Silver; Steven Heller; Jim...
 
 
£30.00
 
Expand, Grow, Thrive: 5 Proven Steps...
(Hardback)
Pete Canalichio
 
 
£24.99
 
Strategic Communication: An Introduction
(Paperback)
Jesper Falkheimer; Mats Heide
 
 
£29.99
 
Latest Blog
Folklore of the Yorkshire Moors
10/02/2018

Read an Extract from Wendy Mitchell's Somebody I Used to Know
05/02/2018

Read an extract from Wendy Mitchell's Somebody I Used to Know, her memoir about living with dementia.

Where are you really from? An extract from Brit(ish): On Race, Identity and Belonging by Afua Hirsch
02/02/2018

Read an extract from Afua Hirsch's book Brit(ish): On Race, Identity and Belonging

View all Blog Entries
Twitter
Show/Hide Tweets
© W&G Foyle Ltd