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Blowing Up the Brand: Critical Perspectives on Promotional Culture

Blowing Up the Brand: Critical Perspectives on Promotional Culture (Hardback)

£80.00
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Synopsis

This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performances that make up promotional culture in everyday life, offering diverse critical perspectives on how, as citizens, consumers, and users, we absorb, navigate, confront, and resist its influence. Contributions from both renowned scholars and emerging intellectuals make this book a timely and valuable contribution to the fields of media and communication studies, political science, cultural studies, sociology, and anthropology.

Health & WellbeingAdvice on the stages of lifeLanguages with Grant & CutlerPhilosophy, Psychology & Social SciencesInterdisciplinary studiesCommunication studiesPhilosophy, Psychology & Social SciencesSociologyReference & ResearchAdvice GuidesPublic Speaking Guides Publisher: Peter Lang Publishing Inc Publication Date: 29/07/2010 ISBN-13: 9781433108662  Details: Type: Hardback Format: Books
Availability: To Order. Estimated despatch in 1-3 weeks.  

Melissa Aronczyk is Assistant Professor in the School of Journalism and Communication at Carleton University in Canada. Devon Powers is Assistant Professor of Culture and Communication at Drexel University.

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