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Brand Nfl: Making and Selling America's Favorite Sport

Brand Nfl: Making and Selling America's Favorite Sport (Audiobooks)

£38.34
To Order. Estimated despatch in 3-5 weeks.
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Synopsis

Professional football today is a $6 billion sports entertainment industry. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. At the heart of this story is a question with no simple answer: has the extraordinary commercializing and branding of NFL football since the late 1980s ironically weakened the cultural power of a sport whose appeal for more than a century was fundamentally noncommercial?

BusinessIndustry & industrial studiesIndustrial relations & safetyIndustrial relationsHistory & PoliticsPolitics & governmentCentral governmentCentral government policiesPhilosophy, Psychology & Social SciencesCultural StudiesPopular culture Publisher: The University of North Carolina Press Publication Date: 03/09/2007 ISBN-13: 9780807885871  Details: Type: Audiobooks Format: Audiobooks
Availability: To Order. Estimated despatch in 3-5 weeks.  

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Location 1st Book Each additional book Average Delivery Time
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