Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
Consumer Culture, Branding and Identity in the New Russia: From Five-year Plan to 4x4

Consumer Culture, Branding and Identity in the New Russia: From Five-year Plan to 4x4 (Hardback)

£110.00
To Order. Estimated despatch in 1-3 weeks.
Email me when back in stock

Synopsis

As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in today's Russia, including retailing, advertising and social networking. Throughout, emphasis is placed on the inherently visual - not to say spectacular - nature both of consumption generally, and of Russian consumer culture in particular. Particular attention is paid to the ways in which brands, both Russian and foreign, construct categories of identity in order to claim legitimacy for themselves. What emerges is a fascinating picture of how consumer culture is being reinvented in Russia today, in a society which has one, nostalgic eye turned towards the past, and the other, utopian eye, set firmly on the future. Borrowing concepts from both marketing and cultural studies, the approach throughout is interdisciplinary, and will be of considerable interest, to researchers, students and practitioners wishing to gain invaluable insights into one of the most lucrative, and exciting, of today's emerging markets.

BusinessBusiness & managementInternational businessBusinessBusiness & managementSales & marketingPhilosophy, Psychology & Social SciencesSocial issues & processesConsumerism Publisher: Taylor & Francis Ltd Publication Date: 15/01/2016 ISBN-13: 9780415722407  Details: Type: Hardback Format: Books
Availability: To Order. Estimated despatch in 1-3 weeks.  

Graham H. Roberts teaches Russian Studies and International Business at the University of Nanterre (Paris Ouest). He is a member of the CECILLE research centre at the University of Lille 3, and an associate member of the REGARDS research centre at the University of Reims Champagne-Ardenne

More books by Graham H. J. Roberts

Leave Review

Delivery

Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Second Class Available free for ALL orders. No charge for each additional book. 3-7 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

Evidence-Based Policy Making in Labor...
(Paperback)
Daniel S Hamermesh
 
 
£25.00
 
The Price Reporters: A Guide to Pras...
(Paperback)
Owain Johnson
 
 
£34.99
 
Customer Loyalty and Supply Chain...
(Hardback)
Ivan Russo
 
 
£105.00
 
Global Human Resource Management...
(Paperback)
Liza Castro Christiansen; Bard ...
 
 
£54.99
 
Latest Blog
#FoylesFive: Pre-Orders
21/08/2017

We all know a good book is worth the wait. But the waiting is also really hard when you’re dying to read that hotly anticipated thriller or the latest volume of a great series. Here at Foyles we’ve got you covered.

ZED Books: The role of the independent publisher in a content-obsessed world
18/08/2017

Indie publisher ZED Books have a radical approach to their books and their company structure. Here, they talk to us about the role independent publishers can play in a world of ever expanding (and less than reliable) information sources.

Blog - J R Wallis on Monsters as Metaphors
16/08/2017

J R Wallis questions the conventional view of monsters as metaphors for the worries we have about the state of the world around us.

View all Blog Entries
Twitter
Show/Hide Tweets
© W&G Foyle Ltd