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Global Capital, Local Culture: Transnational Media Corporations in China
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Global Capital, Local Culture: Transnational Media Corporations in China (Hardback)

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Synopsis

This book examines the way transnational media companies have entered the Chinese entertainment market. Based on the author's ethnographic work and over 100 interviews with senior executives in global media corporations, including Warner Bros. Pictures, Viacom's MTV Channel, and Nickelodeon and News Corporation's Channel V, the book analyzes the concrete globalization/localization strategies of these corporations and how they cope with the various political and economic constraints of working in China.

Essays & WritingLiterary CriticismLiterary studies: generalFilm, TV & DramaFilms, cinemaFilm, TV & DramaTheatrePhilosophy, Psychology & Social SciencesInterdisciplinary studiesCommunication studies Publisher: Peter Lang Publishing Inc Publication Date: 23/07/2008 ISBN-13: 9780820495019  Details: Type: Hardback Format: Books
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The Author: Anthony Y.H. Fung is an associate professor in the School of Journalism and Communication at the Chinese University of Hong Kong. He received his Ph.D. from the School of Journalism and Mass Communication at the University of Minnesota. His research interests include political economy of transnational media corporations, popular culture, and cultural studies.

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